The less information available, the less likely I am going to buy that pattern. In the day of the $15-20 pattern, a bad pattern choice can be very annoying. Fortunately for us, most companies include a line drawing somewhere on the envelope to help understand the style.įace it, to make an informed decision about a pattern purchase, we all want the maximum amount of visuals, along with the lowdown on body measurements, fit info, yardage requirements, suggested fabrics. And we have all heard the complaints about KwikSew’s uninspiring drawings. How about Loes Hinse and her ubiquitous model? (Is that her daughter?) What about Folkwear? I bet you can recognize that anywhere. Here’s a quiz: quick, do you know what a Built-By-Wendy envelope drawing looks like? Simplicity, on their website, shows photos, but click on the item and you are taken to view of the envelope. Fashion drawings, photos, line drawings, stylized drawings, often you can tell at a glance who’s who and what’s what by the look of the envelope. One of the ways pattern companies attempt to differentiate themselves is by the look of the envelope. I love looking at patterns online, whether checking out the current crop of vintage on eBay, or the newest additions at the Big 4 or the Independants. You probably got them too, if you have ever clicked on to a pattern company’s website. I recently had a few promos from the Big 4 pattern companies in my in-box.
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